In 2010, Pinterest was launched. At that time, Pinterest’s potential was underestimated. With the passage of time, it prospered and it continued to focus on enhancing the monetization. There is no denying that it has all the traits to become the next most dominant digital advertising business.
According to research, there are more than 30 billion pins and 750 million pinboards on Pinterest. On top of that, recently Pinterest raised $150 million funding – now, the company values at $12.3 billion.
If you are a small business and you want to sell on Pinterest then here are some of the most effective and applicable tips:
1. Confirm Your Pinterest Business Account
You have to start on a right foot – let Pinterest and your clients know that you are a legit business, and you can be trusted
2. Make Sure that You Optimize Your Profile
Your brand profile image needs to work as a thumbnail. You must be wondering why? Well, the profile image follows all your pins, repins and likes and even comments across numerous devices. You have to make it certain that the brand image is visible on mobile screens as well since a lot of traffic comes from mobile devices.
3. Make Sure that You Optimize Your Boards
Did you know that Pinterest is a search- based platform? A lot of emphasis of Pinterest’s algorithm is in the interest of people. Use the Key Words to ensure that you are showing up in the search results of various visitors.
4. Use High-Quality Images
Even though that it is obvious to use quality images, people make the mistake of uploading images of low-quality. You have to comprehend the fact that Pinterest is a visual board, and it means that you have to prudently curate it. It is best that you use vertical images – they work best on Pinterest’s app.
5. Interact With Your Followers
Pinterest is not like other social platforms such as Facebook, Instagram, and Twitter. Nevertheless, the best approach is staying engaged with your avid followers. Just make sure that you pin, repin and “Like” from time to time
6. Start Taking Advantage of The “Pin It” Button
It won’t do you any harm, as a matter of fact, it can help you more. It is time for you to start adding the “Pin It” button on your site. It’ll be convenient for your followers to share your content.
7. Do Not Give Away Everything
You have to understand that you need your followers to come back to your site from time to time. You cannot give them all the information, and expect that they’ll come back – they might, but only when they need more information some other time!
Make sure that you give enough information that is enough to entice them – they’ll come back again to gather the remaining information.
8. Be Best at What You Sell
No matter what your brand is, the important thing is that you know what you are selling. Be specific, and always try to learn more about your brand – sharing more helps in earning more!
9. Say Goodbye to Hesitation – Be Trendy
The users on Pinterest are more into stuff that is hot and trendy. Even Pinterest encourages those who stay up-to-date with the trends. Go with the flow, and make sure that you utilize every trend that comes your way
10. Make Users Visit Your Site
If you want your business to succeed, try getting the users to visit your site. Since all the sales are happening on the site, when a visitor comes, an enthralling offer needs to be ready and presented. The offer needs to be too good to refuse. Ask them about their email and first name – that’s it! Try to nature your relationship with your potential customer, and you’ll start noticing tons of opportunities coming your way.
It can get confusing even though if one has all the information. Plus, there is always a need of some one’s expertise. Well, there is no need to worry since we are offering “Make Your Business Shine With Pinterest Course
It is time for you to get a perfect head start – make your business a success with our highly-effective and result-oriented course!