WHAT IS A CONTENT MARKETING STRATEGY?
To attract, attain, and engage customers, a content marketing strategy is considered of utmost importance. It is a designed plan which is used to publish, sustain, and distribute relevant and valuable content to a target audience. The main purpose of a content marketing strategy is to ensure that the company achieves the ultimate target of enticing the customer to make a purchase.
DRAFTING A CONTENT MARKETING STRATEGY
One has to comprehend the gravity of the situation that a content marketing which is lacking a strategy becomes just content. The famous phrase “Content is King” holds a value to an extent, since it interprets that a content of good quality always triumphs over content that is of low-quality and unoriginal. But, even if the content is original and of high-quality, if there is no marketing strategy for it then there are high chances that the content would become useless.
Since it is imperative to have a content marketing strategy, here are some of the most effective, yet highly applicable tips to draft a content marketing strategy:
- CHOOSE YOUR FORM OF CONTENT
This is the first step to making a content marketing strategy. You have to choose which form of content is suitable for your marketing strategy. Some go with videos and podcasts, while others go with social media, blog posts or other content forms. You have to choose the one that you are most comfortable with, and do not try to overcomplicate things.
- START BY PROFILING YOUR TARGET AUDIENCE
A mistake made by many is that they target a multitude of customers to get quick results. If you are an individual or a small business, then the most recommended option for you is to target a specific audience and not everyone.
- MAKE A LIST OF ALL YOUR COMPETITORS
It is probably the most important tip of all. The reason is that content marketing of many businesses (small or large) fail due to inadequate idea/knowledge about points that can fail a content marketing strategy. Your competitors can give you that idea. It is obvious that you won’t try to copy their idea; you’ll have to look for their flaws and learn from their mistakes to make your strategy better.
- MAKE A LIST OF WHAT YOU WANT GOALS YOU WANT TO ACHIEVE
The purpose of a content marketing dies without the presence of a goal (s). You have to pre-define your goals if you want your content marketing strategy to succeed. Some of your goals should be such as:
- Building trust with your customers (most important)
- Generating Leads
- Generating more sales
- Collecting and growing the Email list
- Effective Promotion of your product
It is important for you to understand that generating traffic is a goal which is suitable for those who want to make money from Pay-Per-Click (PPR). As a business, your goals should be broader than just generating traffic. In other words, do not make a goal of only generating traffic.
- GO WITH CHOSEN STYLE OF WRITING AND VOICE
If you want your content to be consistent then it is critical that your style of writing or voice needs to be stable. Do not try to alter any of them since it can affect in the long run if you have a loyal audience/customers.
- MAKE A SCHEDULE OF YOUR CONTENT
Staying consistent is the key to success. Make a schedule about how many times you will be publishing your content daily. Many successful companies publish their content 2 or 3 times on daily basis. It helps in engaging the audience and generating traffic on your site.
- CHOOSE A PLATFORM THAT YOU ARE GOING TO USE FOR SHARING CONTENT
You have to choose various platforms for the purpose of sharing your content. These platforms can be Facebook, LinkedIn, Google or anyone that is most suitable for your brand.
- FOCUS ON YOUR STRONG POINTS AND ADVERTISE THEM
If you are good at something or one of your services is better than others then it is best that you advertise your strong points to gain more customers.
- START IMPLEMENTING THE STRATEGY
In the end, all that matters is how you implement your Content Marketing Strategy. Just stick to the plan and make sure that you do not deviate from it.