Keeping a business is harder than you think – but all of this can come to ease if you start blogging about. You’ll get a clearer image and quick solutions towards your overwhelming business dilemmas. Those are the benefits of blogging for business.
I know that you are busy. There are loads of things that you need to do when working as entrepreneur/solopreneur.
You might think that you have no time to write the blog post when there are so many other things that you need to do. You can succeed without it, but I want to point out how you can benefit from posting.
Before I get started, I need to say that I noticed that some entrepreneurs pay to somebody else to write blog posts so they can concentrate on other tasks.
If anyone writes blog posts for you, your audience would know that’s not you. They want to hear from you.
They are used to your voice. You are unique. The other person can’t replace you. Please, keep that in mind. Your audience will identify with your story and connect with you. That’s the great start to building up a relationship.
The Benefits of Blogging for Business
Posting and answering to other people problems (that’s what you are going to do in your blog post) is the great way to establish yourself as the expert in your field.
When you share the knowledge in an authentic way, your audience will start trusting you. They would like to hear more from you.
I see many promotions every day on social media networks. And you know what? It doesn’t work out. Why? Because people want to know and feel that you care about them. Nobody is interested in your biz I am sorry, but I need to say that. People want to get the solution to their problem.
Blog post drives traffic to your website
You will also give more reason potential client to visit your page. People need the information. You might think that people already know about the subject, but you will be surprised. Loads of startups are overwhelmed with all mixed up information that is available online (that’s why I suggest not to listen the outsources too much. You might end up even more confusing.).
Blogs might bring people with a similar interest. That’s the great chance to build your community. If people are already reading it, it means they are interested in the topic. You can only invite them to your community – FB Community / the group for ex. Like I am going to do now. 🙂
I own my FB Group called “Business Growth” and you are more than welcome to join. I’ll be happy to have you there.
Blog posts improve your SEO because each blog post is search engine optimized.
A blog can also have the negative impact on your business, so make sure that you don’t do what everyone else does. Be authentic.
Think about your ideal client when writing a blog. Do not blog for everyone.
If you have any question, do not hesitate to ask. I am looking forward to hearing your thoughts.